In the first half of 2019, my country's automobile production and sales were 12.132 million vehicles and 12.323 million vehicles, down 13.7% and 12.4% year-on-year. The sales decline was slightly narrower than that in the first five months. In June 2019, my country's automobile production and sales were 1.895 million vehicles and 2.056 million vehicles, up 2.5% and 7.5% month-on-month and down 17.3% and 9.6% year-on-year. Among them, the month-on-month growth rate of passenger vehicles was higher than that of the industry, and commercial vehicles continued to decline.
It is reported that the decline in the automotive market is mainly due to the following reasons. First, after several years of rapid development, the auto market has become highly competitive and the sales market has become saturated. As a non-essential consumer product, the consumption potential of automobiles is decreasing. Second, affected by the general economic environment, the bulk consumer market is generally in a downturn, and consumers have advanced consumption expectations and insufficient consumption motivation. Third, the high maintenance costs discouraged some consumers. In addition to the money for buying a car, it is also a huge expense to calculate the total amount of fuel, maintenance, insurance, and tolls. For ordinary wage earners, it is a little extravagant to travel. There are also many young people complaining about "if you buy a car, you can't afford a car."
As an important downstream and consumer market for the machine tool industry, the decline in sales of automobiles has undoubtedly had a significant impact on the machine tool industry. According to the statistics of industrial enterprises above designated size by the National Bureau of Statistics, the cumulative operating income of the machine tool industry from January to May decreased by 1.0% year-on-year, the total realized profit decreased by 22.2% year-on-year, and the loss area increased by 3.7% year-on-year. Judging from the statistical data of the key contact enterprises of the China Machine Tool Industry Association, the main business revenue decreased by 16.4% year-on-year, the profitability of each sub-industry fell generally year-on-year, the new orders for metal processing machine tools decreased by 37.1% year-on-year, and the orders in hand decreased by 14.7% year-on-year. . An important reason for the decline in machine tool industry revenue in the first half of the year was the decline in orders from the automotive industry and 3C digital.
At present, the automobile market is reappearing with a decline in sales, and the ensuing may be the tightening of upstream demand, which will undoubtedly have a certain impact on the machine tool industry. Therefore, in the second half of the year, it is crucial that companies in the machine tool industry that are closely related to the automotive industry can make relevant preparations in advance. So, in what ways can machine tool companies make efforts?
Longitudinal extension, in-depth exploration of the automotive market. Although car sales have declined, sales of some luxury brands have maintained growth. Statistics show that in the first half of this year, BMW, Lexus, Hongqi, Volvo and other brands maintained rapid growth. BMW became the "BBA new leader". Cadillac exceeded 100,000 vehicles and completed 55.6% of the annual sales target. Lexus' sales in China in the first half of the year An increase of 36.5%. At the same time, the author noticed that the production and sales of new energy vehicles and locomotives were higher than the same period last year. For machine tool companies that face the automotive field, on the one hand, they can face the high-end automotive market and focus on the research and development of high-end products; on the other hand, they can also extend their services in other areas of the automobile.
Expand application areas and expand customer groups horizontally. The decline in automobile production and sales for many consecutive months has had a significant impact on the machine tool industry, and has a chain reaction to the machine tool industry. In recent interviews with some rolling function component companies by China Machine Tool Industry Association, it is learned that the current user fields are concentrated in the machine tool industry, and orders have fallen sharply. On the contrary, there are many subdivisions of services and a balanced proportion. Companies that meet individual needs have experienced a small decline, or even no decline. In the same way, machine tool companies that used to focus on the automotive manufacturing sector can also deepen their development of market segments in future plans, broaden customer groups, and enhance their anti-risk capabilities; they can also move to other industries and develop overseas The market, etc., comprehensively improve the enterprise's ability to resist risks.
Insist on technological innovation and advance in precipitation. The slowdown of industry development is a challenge and an opportunity for machine tool companies. When the market situation is not good, companies have more time to practice internal skills-they can devote more energy to maintaining old customers, expanding new fields, developing new products, breaking new technologies, and multi-channel sales. At present, my country's machine tool industry is striding forward into the "high-precision" field, which requires companies to invest more in scientific and technological research. In the case of a market downturn, companies may wish to take advantage of the mechanism to clear up development ideas, re-plan product markets and scientific and technological research directions, and strengthen their hard power.
The ancients said: "Changes will lead to success, and generalization will last forever." In the face of market changes, positive actions may open new prospects for enterprises. For the overall development of the industry, more enterprising and innovative companies are also needed to promote the industry's high-tech development.
